What you see isn’t what you get…

I recently came across the article Fast-Food Ads vs. Reality on the AOL Finance & Money site and thought I would share since it provides great examples of what we learned in class about advertisements and visual literacy (by the way- this wiki on Wikipedia could use some sprucing up too). I find it amusing that even though we know fast-food companies are sucking us in with these “false” ads of inedible food, most of us are willing to consume the “real” version without a second thought. No one ever usually says, “Hey, this is not what the picture looks like. I want a refund.” We eat it anyway, forget about it until we see that mouth watering commercial again, and go right back knowing what we see isn’t what we’ll get yet again. Now that I am “visually literate”, it frustrates me that the look of the food in contrast to the advertisement doesn’t bother me. I can’t really explain why except, simply put, they got me. I’m hungry now…

KL

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